10 Social Media Campaigns that Rock:
- “Give Me My Chuck” campaign – using social media to pressure the NBC to continue to broadcast the third season of Chuck!
Save Chuck Campaign
- Sea World’s Whale social media campaign – a unique integrated campaign that “serves as a bit of a reminder about some of the clever social media marketing that can be done beyond the typical diet of Facebook Pages, Twitter and YouTube.”
- Threadless building “brand love” – a great message and a comprehensive coverage on the most suitable social media channels.
- Dunkin Donut’s new product Facebook campaign- using the Coolatta fan page, Dunkin gave out free beverages as a twitter avatar contest!
Dunkin Donut's Cooletta
- Ford using social media to promote the new Fiesta – Ford was able to find the right target audience for its Fiesta and market to them in an intriguing manner.
- Sony Ericsson’s viral approach - here, Sony used a mysterious character named Johnny X and YouTube to create an element of curiosity to promote Xperia X1.
- Burger King’s Facebook application (in addition to other social media uses) - the Whopper Sacrifice application on Facebook.
- Dell’s effective mix of social media tools – namely Direct2Dell Blog.
- Target’s Facebook campaign – “Bullseye Gives” campaign on Facebook: a voting application connected to the brand’s existing Facebook page.
Target's Bullseye gives
- Comparethemeerkat.com’s inclusive campaign - utilizing humor and a blend of social media channels to promote car insurance.
10 goede voorbeelden van geslaagde Social Media campagnes



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